Ice Age madness

July 8, 2009 at 12:49 pm (Movies)

65.139 Romanians went to the cinema last weekend, to watch the new Ice Age flick. That means 474.798 USD obtained from ticket sales. That’s 3 times more than what Transformers 2 did in the debut weekend. That’s 7 times more than what Up – another 3D blockbuster animation – did in its first weekend, last month. And 8 times more than Monsters vs Aliens – yet another 3D animation released this year.

Coincidence? I don’t think so. Ice Age 3 is the first 3D animation distributed in our theaters in English, with subtitles. All the others were dubbed in Romanian. Now, imagine Sid, you know Sid, speaking in Romanian with a completely different voice. No wonder people would choose to stay home and watch the film on their laptops.

Hopefully this is a big fat lesson to all distributors in Romania. Dubbing is stupid, even for animations.

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